About CAMEO-Online

EuroDirect have been providing data profiling, data processing, data verification, data hygiene and data enhancement services since 1991 as a bureau service and as software solutions. CAMEO-Online has been developed for the UK market to provide a wider spectrum of users with an easy-to-use alternative which can be accessed 24x7 through the web.

No expert knowledge of data profiling or cleansing is required to use CAMEO-Online. Our intelligent software guides you through the process. When you upload a file, our easy-to-use website will guide you through the secure transmission of your data, even detecting the format of your file, and then lead you through the data process. You will then receive a comprehensive data profiling and data quality audit report, showing how we can improve and enhance your customer data.

The report is logically presented, with a headline summary giving you an accurate and unbiased view of your data, followed by more detailed analysis. You do not need to commit to buying any cleansed data until you have read and understood the full report. You can then pick and choose the services that best meet your requirements. Once you decide to download data, prices are displayed as you make selections so you know exactly what data you are buying and how much it costs, before you commit to purchase. Once registered, you may use CAMEO-Online as much as you like to give you instant access to all of our data services.

CAMEO-Online Services

CAMEO-Online enables you to maximise on your data resources by enabling you to:

• Profile your data against the CAMEO Classifications to understand the characteristics of your customers in terms of their geodemographics, socio-economics, income levels, property prices, shareholder activity, levels of economic inactivity and credit risk.
• Confirm the residency of individuals by verifying their name and address.
• Correct and enhance occupier and address information.
• Identify, flag and suppress from your files those who have died, goneaway or who have requested no unsolicited contact through the preference schemes.
• Trace to their new address, customers who have moved home.
• Identify and remove duplicate records within your database.
• Provide a Data Quality Audit Report which provides details on each of the processes above.

CAMEO-Online Datasets

The following datasets can be used in CAMEO-Online to profile, clean and enhance your data:

• Royal Mail Postcode Address File (PAF)
• Data Exchange which provides data on the consumer universe and includes the Edited Electoral Roll amongst other data sources
• The CAMEO Classifications:
  • CAMEO UK
  • CAMEO Income
  • CAMEO Financial
  • CAMEO Investor
  • CAMEO Property
  • CAMEO Unemployment
• The GoneAway Suppression File (GAS)
• Deceased Files
• The Mailing Preference File (MPS)
• The Telephone Preference File (TPS)
• National Change of Address File (NCOA)