About the CAMEO Classifications

The CAMEO Classifications were launched in 1991 as a suite of six postcode level consumer segmentation and targeting solutions for the UK. In addition to these geodemographic classifications, EuroDirect have also developed three household level systems for the UK market and classifications for over thirty other countries worldwide. The CAMEO Classifications can be used in a number of different ways to assist in the sales and marketing process:

• Enhance and segment consumer databases
• Understand your customers and responders through profiling
• Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing and leaflet drops
• Perform catchment area and site location analysis
• Screen mailing, telecanvassing or door-to-door lists
• Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
• Use in advanced statistical analysis and modelling

The CAMEO Classifications are licensed as directories at postcode or similar levels. They can be used in isolation by simply appending them to your database. Alternatively our marketing intelligence software MICROVISION with its integral CAMEO systems can be used to plan your direct marketing and network planning strategy.

UK Postcode Level Classifications:

• CAMEO UK – For understanding the geodemographics and socio-economics of neighbourhoods.
• CAMEO Income - For assessing affluence through household income levels.
• CAMEO Financial - For assessing credit risk through county court judgments.
• CAMEO Investor - For assessing stock market activity and financial sophistication.
• CAMEO Property - For understanding wealth through house prices and council tax bands.
• CAMEO Unemployment - For assessing economic hardship and poverty at post sector level.

UK Household Level Classifications:

• CAMEO Lifestyle - For understanding the typical age, affluence, income, lifestage and lifestyle of consumers.
• CAMEO Property+ - For assessing current property valuations and council tax bands for every household in the UK.
• CAMEO Choices - For targeting UK households by their likelihood to behave in a certain way, whether in the products they purchase or the activities they enjoy.

International Classifications:

Consumer classifications are available for the following countries: