About the CAMEO Classifications

Callcredit Marketing Solutions launched their first suite of CAMEO Classifications in 1991. By 1998 they were starting to build up a suite of classifications for countries all over the world. They now have classifications for over thirty key developed markets worldwide. The Global CAMEO Classifications can be used in a number of different ways to assist in the sales and marketing process:

• Enhance and segment consumer databases
• Understand your customers and responders through profiling
• Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing and leaflet drops
• Perform catchment area and site location analysis
• Screen mailing, telecanvassing or door-to-door lists
• Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
• Use in advanced statistical analysis and modelling

The CAMEO Classifications are licensed as directories at postcode or similar levels. They can be used in isolation by simply appending them to your database. Alternatively our marketing intelligence software MICROVISION with its integral CAMEO systems can be used to plan your direct marketing and network planning strategy.

International Classifications:

Consumer classifications are available for the following countries:

*A seperate online data cleaning and enhancement system is available for the United Kingdom.
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Callcredit Marketing Solutions . One Park Lane . Leeds . LS3 1EP . United Kingdom . Telephone : +44 (0) 845 60 60 609
Email: international@callcreditmarketing.com . Website: www.callcreditmarketing.com . DPR No: Z6572856