About Global CAMEO

What is CAMEO?

CAMEO provides understanding of your customers and markets.

CAMEO is a consumer segmentation system linking address information to demographic, lifestyle and socio-economic insight. It helps you connect more relevancy with each and every customer. CAMEO is used by many of the world's most successful organisations to understand who their customers are, where they live and what they "look like". CAMEO's unique consumer insight can help you you improve the targeting of marketing campaigns and understand market potential for territory and location planning. 

CAMEO delivers valuable insight on your customers such as:

  • Age
  • Marital status
  • Affluence/Income
  • Occupation
  • Property characteristics
  • Purchasing behaviour
  • Educational attainment
  • Vehicle ownership
  • Presence of children
  • Urban/Rural location
  • Ethnicity
  • Attitudes and motivations
  • Financial products
  • Commuter patterns
  • Channel preference

CAMEO unrivalled global coverage

Click here to enlarge the map CAMEO Worldwide Coverage Map

Pricing bands

Volume Cost per 1000 records
First 20,000 records £150
Record 20,001 to 50,000 £110
Record 50,001 to 100,000 £80
Record 100,001 to 250,000 £55
Record 250,001 to 500,000 £40
500,000 + records License fee upon request

Our typical minimum order fee is £1500. 



What is segmentation?

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